|Shop signs, Addis Ababa, Ethiopia.|
Ethiopia is a highly multi-lingual country, but only Amharic along with English are used for writing purposes
Thursday, December 26, 2013
You’re developing a new cool technology product, and you want it to reach emerging markets users, or perhaps you’re targeting a specific region of the world. Clearly everyone understands that the product needs to support languages other the English, but the question is which and how many? In this chapter, we will look at how to go about analyzing which languages you need.
In this chapter, we will discuss the topic of information technology products and services, designed primarily for users who are rural people living in subsistence farming villages. Unfortunately, these products all too often fail. We will analyze the reasons.
|Crab hunting in a rice field in Takeo province, Cambodia |
Hi there, and welcome to my blog!
This is a blog about developing information technology products and services, targeted at users in developing countries.
Let me start with a legal disclaimer: I work for Google. However, this is a personal blog, and everything on this blog represents my own personal opinions and insights only and has absolutely nothing to do with Google.